How KROQ FM Went Wrong
KROQ: Lost Its Edge?
Irony In Radioland: How KROQ Went Wrong!Several years ago, legendary radio groundbreaker KROQ FM 106.7 in Los Angeles, made the shortsighted decision to jettison most of their playlist. They decided to replace Elvis Costello with Korn and drop Duran Duran in favor of Limp Bizkit. KROQ suddenly stopped playing most of the early 80's bands that originally made the station "World Famous". Even worse, they lost their adventurous spirit and willingness to experiment.
The only nod "The Roq" now begrudgingly gives to it's progenitors is during "Flashback" programs. Usually one hour per day and a few hours during the weekend. Even then, these Flashback Shows play only the tamest of the 80's.
KROQ's tight focus on the "flavor of the moment" bands (currently testosterone fueled, thrash groups and Blink 182 sound alike bands) leaves little room for acknowledging the great artists of station's past. Everyone's got to clean house at some point but do you throw out those treasured family heirlooms along with your old can of hair mousse?
KROQ did. And by doing so it also disposed with it's irreverence, musical adventurousness and much of it's soul.
95.5 KLOS FM once tried a similar approach, "updating" their format. It was a disaster. They soon repented and changed their playlist back to feature more of the the legendary artists that put them and much of contemporary Classic Rock Music, on the map.
KROQ's programming decision may now finally be biting them in the ass as well. Witness the prolific rise of new groups that are heavily influenced by 80's New Wave. Modest Mouse, The Killers, Franz Ferdinand and and others' meteoric popularity cannot be ignored. Not even by KROQ.
So now KROQ has no choice but to play virtually the very same music they turned their back on not so long ago.
Hey KROQ, how does your crow taste?
While KROQ still plays some cutting edge stuff, the true spirit of musical adventure now resides at Indie 103.1 FM. Their eclectic playlist includes music from the late 70's, early 80's and the latest alternative Rock.
Indie is not afraid to take risks and use their gut instinct to choose songs that create a fresh, dynamic listening experience.
Kind of like somebody we used to know.
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